Why Isn’t My Website On the First Page of Google?

It’s a slippery slope: most people know that they want their website to show up on the first page of search results, and they don’t understand why they aren’t there already. When potential clients come to me and tell me that they’ve done SEO work to their website already – whether they’ve done it themselves or someone has done it for them – I start off by asking them a few questions to see where their website SEO actually stands.   1)    Do you have specific keywords that you’re trying to rank for? 2)    How much time has passed since…read more >

Website SEO: The Importance of Quality, Readable Content

This post is part of a series where I go into detail about the items in the initial analysis I perform for any potential client, allowing them to better understand the pieces that need to be in place to improve their website's SEO. Last week I talked about how to make changes to your website's meta data; this week I'm going to talk about the importance of good content. When I say "content," I am talking about pictures, videos and written words - articles, blogs, etc. All of these pieces are important as far as user engagement is concerned: you…read more >

How to Pick Keywords for Your Website

  If I’ve heard it once, I’ve heard it a dozen times: “We want to rank on the first page of Google for {this term.} Can you help us do that?” A lot of times, I can. Even more times, however, I’m going to do some research and come back to you and say, “You may want to rank for that term, but I don’t recommend it, because no one is searching for it.”   Recently I’ve started working with more business owners who offer alternative healthcare options: Naturopaths, acupuncturists, energy healers, reiki practitioners, etc. This sect of healthcare is…read more >

What is Backlinking?

People often ask me if I do backlinking. For anyone who doesn’t know what that means, or how it’s related to SEO, guess what? You’re not alone.   I know what backlinking means – geez, I need to, it’s my job – but I really hate the term. Although its meaning has changed, I first started hearing the term in the midst of when creating SPAM was considered a good SEO practice – when it was ok to go onto Yahoo! Answers and tell whoever would listen that Acme SEO was the best place to go to get your question…read more >

Social Network Marketing Tips Part 3: Resources

After having done a lot of research on social network marketing, I realized that I needed to be keeping track of where I found my information so I could refer back to it. Here's a list of resources that will help you better hone in on using social media to promote your business, both through regular business accounts and through paid advertising:   General   Tools to help manage social networking 10 Mistakes to Avoid with Social Network Marketing 5 Ways to Best Use Social Network Marketing How to get traffic from social network marketing – also a lot of…read more >

Social Network Marketing Tips Part 2

Last time I posted some general tips on how better to leverage Facebook to increase your social network marketing presence. Here are some more tips -- some apply not just to Facebook, but also other social media sites, such as Twitter, Instagram or Pinterest.   Facebook interaction guidelines   ♦          “Like” and comment on other relevant pages as your page. ♦          Be sure you’re posting the majority of your content on your page as your page instead of as you personally. ♦          Ask your customers and friends to “like” your Facebook page and to leave recommendations for you. Always ask…read more >

Social Network Marketing Tips for Facebook

Social network marketing for businesses can be an intimidating thing. Here are some tips to help with using Facebook to market your business.   Create a business page for your business – don’t just use your personal page. You should feel free to “advertise” on your personal page, but there are some tools that facebook provides to business pages that make it easier to understand how many people are viewing your pages and posts. As with every part of marketing and advertising, both online and offline, knowledge is power.   Once you’ve created a business page, post on that page…read more >