What is SEO?

Although SEO is a term that’s tossed around a lot these days, not everyone understands what SEO actually is and what it is not. SEO stands for search engine optimization. A search engine optimization specialist is someone who helps you optimize your website for search engines. Or, as I frequently say, an SEO specialist is someone who helps you get your website listed in search results on Google or on other search engines. Search engine optimization is a combination of many pieces. One, it’s helping a website improve the actual site structure so that a search engine – from here…read more >

How Search Engines Use Keywords

It used to be that search engines could only read an exact keyword match in order to understand what a site was about. That is no longer the case. Instead, Google, Bing and Yahoo! all have the ability – some more than others – of recognizing the context of a keyword; they are capable of understanding that “SEO Services Washington” is basically the same as “Washington SEO Services.” Not only that, but they’re even so smart as to understand that the two above are basically equal to “Washington Search Engine Optimization Services.” All of this is fairly new, which is…read more >