What does a Search Engine Optimization Specialist Do?

I get this question a lot – although actually, what I really get are people coming to me who hired someone to do SEO for them who are pretty sure they just took their money and didn’t do anything for them. I don’t know if it’s just my industry, or I just hear about it more with SEO because I’m actually working in my industry, but there seem to be a lot of people who offer SEO services who either don’t know what they’re doing or don’t know how to manage the expectations of their clients. Yes, there are definitely…read more >

How to Pick Keywords for Your Website

  If I’ve heard it once, I’ve heard it a dozen times: “We want to rank on the first page of Google for {this term.} Can you help us do that?” A lot of times, I can. Even more times, however, I’m going to do some research and come back to you and say, “You may want to rank for that term, but I don’t recommend it, because no one is searching for it.”   Recently I’ve started working with more business owners who offer alternative healthcare options: Naturopaths, acupuncturists, energy healers, reiki practitioners, etc. This sect of healthcare is…read more >

What is Backlinking?

People often ask me if I do backlinking. For anyone who doesn’t know what that means, or how it’s related to SEO, guess what? You’re not alone.   I know what backlinking means – geez, I need to, it’s my job – but I really hate the term. Although its meaning has changed, I first started hearing the term in the midst of when creating SPAM was considered a good SEO practice – when it was ok to go onto Yahoo! Answers and tell whoever would listen that Acme SEO was the best place to go to get your question…read more >